Cliff Courtney
CEO at Courtney180
Website Address: www.courtney180.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Cliff Courtney from Courtney180.
To learn more, check out www.courtney180.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
More brand commoditization as economic woes drive a pricing race to the bottom
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The economy undermines company cash flow. Company cultures more unforgiving. Remote work remains preferred. And high TO undermines TA.
