Chris Overlay
CEO, Founder at Get Hoptimized
Website Address: www.gethoptimized.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Chris Overlay from Get Hoptimized.
To learn more, check out www.gethoptimized.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I think we’ll see small businesses spending way less on Facebook/Instagram Ads. They want to move their money elsewhere.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Not much yet, but we could see that change as CTV becomes more accessible.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
It’s harder to source talent from Upwork because their platform is becoming more expensive for freelancers and it’s a lot more crowded.
