Brett Channer
CEO/Founder at Mass Minority
Website Address: massminority.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Brett Channer from Mass Minority. To learn more, check out massminority.com.
What is the main pain point that you solve for your customers?
Leveraging all available data to transform your marketing guesswork into your marketing best work.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
There will no longer be cookie crumbs to follow from third-party data as the crack cocaine of marketing becomes disallowed. Lower funnel algorithms that drove relevance through technical search and habit tracking are over for brands. The good news is brands will once again need to turn to creativity to remain relevant.
What is the main pain point that you solve for your customers?
Leveraging all available data to transform your marketing guesswork into your marketing best work.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Finding people curious enough to want to work in an integrated environment of science and creativity.
