Jim Tobin
Chief Executive Officer at Ignite Social Media
Website Address: www.ignitesocialmedia.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Jim Tobin from Ignite Social Media. To learn more, check out https://www.ignitesocialmedia.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The industry is going to adjust to the lack of data available post-iOS14.5/GDPR. This will either be a new method such as those proposed by Google or an acceptance that we’ll never be able to measure like we once did (and maybe that’s a good thing).
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It’s not. We do social media marketing only. We were the first social media marketing agency created in the United States (way back in 2007). We turn 15 on July 2.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Keeping up with the salaries that companies like Facebook, Google and Amazon can afford to pay.
