Eric Eden
Chief Revenue Officer at Ingo
Website Address: ingo.me
“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Eric Eden from Ingo. To learn more, check out https://ingo.me.
What is the biggest change in marketing that you see coming in the next 2 years?
That companies need to do better customer marketing and use relationships with current customers – turn them into advocates – in order to get the ideal growth rates. Companies can do a much better job of using tools like LinkedIn and the social graph to achieve this goal.
Are their any trade organizations or groups that you belong to?
I belong to: Pavilion, B2B Ignite, CEMA.
What is your biggest pain point when it comes to digital advertising?
Low conversion rates are my biggest pain point.
