On “Social Champions” our host sits down with experts on all things social media, helping you learn the tips and tricks to success. Today our host speaks with Samantha Winfield from Atlantic Sotheby’s International Realty.
To learn more check out https://www.atlanticsothebysrealty.com/.
What is the biggest change in marketing that you see coming in the next 2 years?: I see a huge shift towards more personalized content and video content specifically on social media. With cookies becoming obsolete in 2022, privacy features rolled out through Apple’s recent iOS updates (to turn off in-app tracking), and awareness on social media that you are being targeted – consumers are harder to reach than ever through ads and honestly, in general. There is going to have to be a change in mindset… to relate to consumers not just by staying top of mind/in front of them, but by resonating with them and adding value.
