Rob Burke
Director of Advertising Operations at Traffic Builders
Website Address: https://trafficbuilders.us
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Rob Burke from Traffic Builders.
To learn more check out https://trafficbuilders.us.
What is the biggest change in marketing that you see coming in the next 2 years?
Data, Data, Data. With massive updates from Google Floc, iOS14, and more, the way we use data is going to change and we will need to be able to adapt.
What is one tip that you would give when it comes to digital marketing?
Focus on metrics that matter. People get too engrained in “vanity metrics” and lose sight of what actually constitutes a win for the client. I’ve never met a client that cared about their click-through-rate when their register wasn’t ringing
What is your favorite marketing software that you utilize?
Can something be my favorite and least favorite at the same time? Google Analytics is a challenge, especially as the industry evolves, but it’s the bible to so many clients. Knowing this tool in and out, and pairing this with proper tracking via GTM allows our team to tell a story in a platform that brings everything together and the client relies on
What excites you the most about your industry?
It is constantly changing and the impact we can make for our partners and clients is massive. Digital marketing is the future and it’s awesome to be in an industry that makes you stay on your toes constantly to be the best
