Vicky Wu
CEO at Vicky Wu Marketing
Website Address: https://vickywu.us
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Vicky Wu from Vicky Wu Marketing. To learn more check out https://vickywu.us.
What is the biggest change in marketing that you see coming in the next 2 years?
Companies being able to rely less and less on social media (organic or paid) for their message to be seen. Increase in video use. Adoption of AR/VR.
Are their any trade organizations or groups that you belong to?
American Marketing Association
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Niche expertise that in-house staff may not have. Plus – the biggest benefit – free up the time of the marketing director to focus on strategies that need to be handled in-house.
What is one tip that you would give when it comes to media planning?
You don’t need to – and likely should – be everywhere. Focus on the one spot that intersects where your business already is and where your prospects and customers already are, since that is where you will find the best ROI.
How does a media buyer stay on top of trends with media placement?
Set aside time every week for learning. Sources such as Digiday, AdWeek
