Nadya Rousseau
Founder/CEO at Alter New Media LLC
Website Address: https://www.alternewmedia.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Nadya Rousseau from Alter New Media LLC. To learn more check out https://www.alternewmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Even more digitization and emphasis on influencer marketing/partnerships
Are their any trade organizations or groups that you belong to?
I have been a member of SAG-AFTRA since 2007
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
More flexibility
What is one tip that you would give when it comes to media planning?
Be sure that your plans align with your actual business objectives and brand positioning
How does a media buyer stay on top of trends with media placement?
Our areas of support are strategy dev, SMM, influencer marketing, PR, and web design/dev as well as SEO.
