Michael Kaushansky
Managing Director Data & Digital Media at Eris Consulting
Website Address: erisconsulting.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Michael Kaushansky from Eris Consulting.
To learn more check out erisconsulting.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Today’s greatest challenge for CMOs is to demonstrate Marketing Return On Investment. The good news is this is attainable across all marketing investment with the right data, analytics and marketing tech stack.
Are their any trade organizations or groups that you belong to?
Digital Analytics Association, Founder of SAS Analytics Users, NYU Adjunct Professor, and Ethical Data Council.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. The right Agencies excel at being specialists and going deep, bringing industry insights and case studies, broader perspective and flexibility.
What is one tip that you would give when it comes to media planning?
Use data and analytics to plan your investment, just as you would with your 401k. Don’t just use your gut or follow the latest trend.
How does a media buyer stay on top of trends with media placement?
Follow consumer’s eyeballs – meaning be where consumers are and believe / actually use the data.
