Melissa Kandel
Founder/CEO at Little Word Studio
Website Address: littlewordstudio.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Melissa Kandel from Little Word Studio. To learn more check out littlewordstudio.com
What is the biggest change in marketing that you see coming in the next 2 years?
I see two trends: one the huge emergence of short-form video and two, the emphasis on longer-form content. In the pandemic, we saw lots of trends (adopting dogs, learning to dance/bake) and one of those trends has been the resurgence of books – I think this has played out in the media world with longer, richer narratives people have the appetite to digest.
Are their any trade organizations or groups that you belong to?
Female Founder Collective, Forbes Communications Council, Distinguished Citizen Program of Newport Beach
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I think working with an outside agency gives companies the advantage of different perspectives. We have clients in so many industries an they’re constantly innovating on their strategies and creative approach. We can take those insights and create a very dynamic experience for our clients.
What is one tip that you would give when it comes to media planning?
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How does a media buyer stay on top of trends with media placement?
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