Mark Francis
Director, Sports Management Program & Professor at Concordia University Irvine & UCLA Anderson Center for Media, Entertainment & Sports
Website Address: www.cui.edu
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Mark Francis from Concordia University Irvine & UCLA Anderson Center for Media, Entertainment & Sports.
To learn more check out www.cui.edu.
What is the biggest change in marketing that you see coming in the next 2 years?
With respect to the sports industry the biggest marketing challenge is to convince fans to return to major live events and feel safe in the age for Covid.
Are their any trade organizations or groups that you belong to?
Faculty Athletics Representatives for the NCAA
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Inch my experience, outside media buyers typically have broader relationships/networks
What is one tip that you would give when it comes to media planning?
Be consistent in brand messaging and do not mislead/misrepresent
How does a media buyer stay on top of trends with media placement?
In present day this means staying current with everything related to digital
