Lori Sullivan
President at Blueprint Growth Consulting
Website Address: www.BDblueprint.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Lori Sullivan from Blueprint Growth Consulting.
To learn more check out www.BDblueprint.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The need to continually refine your marketing message to hit your target audience effectively.
Are their any trade organizations or groups that you belong to?
Associated Builders and Contractors
Associated General Contractors
Society for Marketing Professional Services
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The need to be nimble and responsive to the rapidly changing market
What is one tip that you would give when it comes to media planning?
Plan or fail.
How does a media buyer stay on top of trends with media placement?
Professional Organizations are the best way to stay in tune with this
