Ken Brady
General Sales Manager at WJXL-AM/WJXL- FM
Website Address: https://1010xl.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Ken Brady from WJXL-AM/WJXL- FM. To learn more check out https://1010xl.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The realization critical mass branding needs to continue to be a part of marketing plans
Are their any trade organizations or groups that you belong to?
Gator Bowl Committee
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It depends on the needs of the customer and their time. In most cases working outside with a media buyer dumbs down the marketing plan
What is one tip that you would give when it comes to media planning?
Know the market, not just the numbers.
