KaLyn Williams
Founder at All Eyes On You
Website Address: www.kalyndwilliams.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with KaLyn Williams from All Eyes On You.
To learn more check out www.kalyndwilliams.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I predict a continued shift from traditional media to digital media. With this change, we can expect to see more streaming services vs cable television, more online blogs vs newspapers and more social media marketing than ever before. Companies will have to hire younger marketing professionals in order to fully immerse themselves in this new form of communication to see the greatest return on investment with their campaign dollars.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outsourcing media buying gives the marketing director more time to plan media campaigns. Oftentimes, outsourcing media buying means working with an agency. With this strategy, you have access to more resources.
What is one tip that you would give when it comes to media planning?
Media plans should be cost effective based on industry standards. Plans should also be supported by primary and secondary research.
How does a media buyer stay on top of trends with media placement?
Ongoing media research and taking courses provided each medium.
