What is the biggest change in marketing that you see coming in the next 2 years?
Multicultural advertising will be much more prominent and digital is the main driver.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Focused expertise, vendors dedicate their time whereas a marketing director has many more things to do.
What is one tip that you would give when it comes to media planning?
Research and get to know and understand your audience before anything.
