Hilary Hamblin
CEO at Momentum Consulting
Website Address: advertisingmomentum.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Hilary Hamblin from Momentum Consulting.
To learn more check out advertisingmomentum.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Accessibility and privacy concerns have become priorities for device companies like Apple, the government, and platforms. I think we’re going to see more opt-in requirements which means marketers are going to have make their content more engaging.
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Flexibility and focus. We work with companies who have internal marketing departments, but even then it’s hard to keep all the marketing plates spinning. We’re able to focus on specific pieces of their marketing campaign while they continue to manage strategy. For smaller companies who aren’t ready to hire an internal marketing director we give them the benefit of having a marketing department without having to house that department 40 hours a week.
What is one tip that you would give when it comes to media planning?
Start with your goal. Knowing your target market, choosing your media platform and your message — it all comes second to knowing your goal. What do you want to accomplish with your marketing dollars?
