Eric Blankenship
Founder & President at Mind Stone Marketing Group, LLC
Website Address: www.MindStoneMarketing.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Eric Blankenship from Mind Stone Marketing Group, LLC.
To learn more check out www.MindStoneMarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think it is more of a continuation of a very fractured media market. Despite the decrease in many media audiences, costs continue to increase. Audiences are being dispersed over a variety of different mediums, so it becomes more challenging to get the right message, to the right person at the right time. Brand has always been important, but now more than ever it becomes a differentiator.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It is important to have and use subject matter experts whenever you can. Typically a marketing director is a jack of many trades – a mile wide and an inch deep. A media buyer is skilled and experienced in everything related to media buying – an inch wide, but a mile deep.
What is one tip that you would give when it comes to media planning?
Know the goal. Present a budget. Collaborate with the media buyer. Let them do their job.
How does a media buyer stay on top of trends with media placement?
Developing both personal and professional relationships with media partners.
