Cindy Ashton
Award-Winning TV Host, Singer, Actor, Speaker, Presentation Trainer at Cindy Ashton Global LLC
Website Address: www.speakfromyourpower.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Cindy Ashton from Cindy Ashton Global LLC.
To learn more check out www.speakfromyourpower.com
What is the biggest change in marketing that you see coming in the next 2 years?
Leading with your presence, brand voice and values… people are exhausted and stressed which makes it harder for them trust. The old slick push marketing is turning people off. They are desperate for real and desperate for connection.
Are their any trade organizations or groups that you belong to?
No.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
This isn’t my area of expertise but I would say having the ability to effectively target your ideal audience.
What is one tip that you would give when it comes to media planning?
Knowing how to speak from your power and truly EMBODY your message so it attracts the RIGHT clients. Example: If you are doing a marketing video, people subconsciously pick up your body language, voice and energy… and if it is not authentic or in alignment with your message, they will feel like something is off and not buy.
