Bradley Bowden
Owner/Media Manager at Brad Bowden Advertising
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Bradley Bowden from Brad Bowden Advertising.
What is the biggest change in marketing that you see coming in the next 2 years?
Improvement in buying & attribution in the CTV/OTT advertising space.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Biggest advantage is an outside media buyer helps better manage the ebbs and flows of seasonality in marketing over the year. Also, internal marketing directors typical look at the overarching marketing strategy. They tend to be more of a generalist, where as a specialist in certain media buying tactics is better equipped to handle the day-to-day blocking and tackling.
What is one tip that you would give when it comes to media planning?
Study your data closely and identify trends before you go making any decisions.
How does a media buyer stay on top of trends with media placement?
study your data. It will help inform where you need to go with your ad dollars.
