Bill Durrant
President, CEO at Exverus Media
Website Address: https://www.exverus.com/
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Bill Durrant from Exverus Media.
To learn more check out https://www.exverus.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
How to effectively measure the impact of media as measurement solutions disappear
Are their any trade organizations or groups that you belong to?
ThinkLA
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Media buyers (and creatives) need to have variety to not only bring learnings across multiple clients and improve their effectiveness, but in working across multiple clients to keep them engaged.
What is one tip that you would give when it comes to media planning?
Don’t always ask for the sale.
How does a media buyer stay on top of trends with media placement?
Think audience, then think context. Then combine the two.
