Arielle Cohen
Chief Executive Bunny at Bodega Bunnies
Website Address: www.bodegabunnies.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Arielle Cohen from Bodega Bunnies. To learn more check out www.bodegabunnies.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Consumers continuing to hold brands more accountable to inform purchasing decisions – wanting more transparency in supply chains, being mindful of carbon emissions, and community give back efforts. The landscape is changing in terms of power balance between brands and consumers.
Are their any trade organizations or groups that you belong to?
Women’s Business Enterprise National Council, In Creative Company
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
What is one tip that you would give when it comes to media planning?
Consider a 360degree approach vs. focusing all your attention to one vertical – direct mail, social media, out of home, etc. Plan from all sides.
