Ryan Green
VP Marketing and Innovation at Coegi
Website Address: coegipartners.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Ryan Green from Coegi. To learn more check out coegipartners.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Measurement in a cookieless world. This was challenging enough before changes to iOS and 3rd party cookie depreciation, but also represents an opportunity for marketers to finally get it right.
What is one tip that you would give when it comes to digital marketing?
Diversify out of ‘easy buttons’ like FB and paid search.
