Hersh Patel
Founder & CEO at Hindsight
Website Address: https://hindsightsolutions.net/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Hersh Patel from Hindsight. To learn more check out https://hindsightsolutions.net/.
What is the biggest change in marketing that you see coming in the next 2 years?
With cookies going away, marketers are going to focus a lot more on other variables to assess performance. Including creative optimization, first-party data, and contextual data.
What is one tip that you would give when it comes to digital marketing?
Always be testing. A/B test all campaigns with different creatives, targeting parameters, and technologies. Always challenge your assumptions to figure out what works best!
What is something in your career that you learned from by making a mistake?
Do not overcomplicate new technology builds. Figure out the easiest way to deploy a new product, collect findings, and use those findings to iterate.
