Curt Cuscino
Founder & CEO at HypeLife Brands
Website Address: https://www.hypelifebrands.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Curt Cuscino from HypeLife Brands. To learn more check out https://www.hypelifebrands.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued convergence of marketing and technology (already almost totally intertwined today), a required skillset for agencies who will truly survive and thrive in the next decade (as well as right now)…very few truly have this understanding and capability. Strategy, Creative, Marketing, Technology, and Advertising can no longer be separated into silos / separate hands to really work in concert together properly.
What is one tip that you would give when it comes to digital marketing?
Utilize a guide/expert team…the days of being able to bootstrap and “figure it out” are gone, as the complexity of the digital marketing/advertising space (including social media) has become exponentially, and more immensely complex than it was even two years ago.
What is something in your career that you learned from by making a mistake?
Your business is not a democracy…as a life-long entrepreneur myself (and business Founder + CEO), I’ve watched many startup founders/CEOS (our typical client as we specialize in building, launching, and growing new startups fro the ground up), I’ve watched many startup founders and challenger brand CEOs actively making this mistake (as I did long ago in my 20+ year career running my agency to date), to their own — and their business’ — detriment.
