Anna Covert
Owner at Covert Communication
Website Address: covertcommunication.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Anna Covert from Covert Communication. To learn more check out covertcommunication.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Trusting analytics and digital markers. Without any third-party regulation when purchasing digital ads, understanding how digital marketing is purchased and how it’s tracked is critical.
What is one tip that you would give when it comes to digital marketing?
Get super comfy with Google Analytics. It’s your window into attribution.
What is something in your career that you learned from by making a mistake?
You always need a backup for data. Things break. API’s change. You need to be able to plan for every potential failure.
