Sharon Patterson
President at Into The Blue Agency
Website Address: www.IntoTheBlueAgency.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Sharon Patterson from Into The Blue Agency.
To learn more check out www.IntoTheBlueAgency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
For marketing to become even more personalized, individualized and creatively interactive. For brands to have a two way relationship with customers in order to build sales and loyalty. Brands need to branch out to deliver more supportive value to customers and not solely pursue the sale.
What makes your company unique?
We create campaigns and 360 degree strategies designed to embrace consumers: i.e. marketing that is welcomed and appreciated by consumers vs. the direct sell model.
