Ryan Boylston
CEO, Founder at 2TON
Website Address: 2ton.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Ryan Boylston from 2TON.
To learn more check out 2ton.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think your going to continue to see a move towards authentic non-ad marketing. How do companies authentically and organically get in front of their audiences? Both in the real world and in the digital world. We are going to see more partnerships with celebrities, but also with other brands, organizations and non-profits. More authentic story telling and less traditional ads.
What makes your company unique?
Its so cliche – but the people. We don’t outsource or utilize contractors. Every team member is a full-time 2TON associate committed to our clients’ goals. We also don’t believe in sales reps or account reps. These are positions that usually act as gate keepers and aren’t who clients really want to interface with. Each new relationship starts off with our Chief of Happiness, Nicole, and the CEO, me. Once you decide to partner with us – you get to work directly with the strategists, designers, coders, consultants, copywriters, etc,
