Nina Boski
Founder at LifeBites Global
Website Address: www.lifebites.com and ninaboski.com
On “Marketing Champions,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Nina Boski from LifeBites Global. To learn more check out www.lifebites.com and ninaboski.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I actually think that we may go back to simple and more connection. I think there is so much clutter in the market place, ads and marketing has to cut through the clutter some how.
What makes your company unique?
We create short and long term content. When I was hired by the movie studios, we would create shot, small segments that would be used to promote the film, but appeared as content. Now, I am doing the same thing with a Marilyn Monroe project I am working on. We are taking her life and using it to help people. There is a message to everting I do – When it is a movie, it was about using the movie theme to get people thinking of their life. With Marilyn it is helping people through mental health issues and addiction.
