Nakita Pope
Chief Chick & Brand Strategist at Branding Chicks
Website Address: www.brandingchicks.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Nakita Pope from Branding Chicks.
To learn more check out www.brandingchicks.com
What is the biggest change in marketing that you see coming in the next 2 years?
I think that marketing is always changing and shifting based on technology, consumer behavior, trends, etc. In the next few years I can see the marketing methods having to expand a bit more. So much is done through social media now, but some audiences are actively moving away from it. I also see more content that revolves around education instead of just selling.
What makes your company unique?
Branding Chicks is unique because we specialize in brand strategy and development for women-owned businesses and femme-focused brands. Also, my philosophy is head and heart-centered branding.
