Mike Bonheim
Creative Director at Barnburner Creative
Website Address: www.barnburnercreative.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Mike Bonheim from Barnburner Creative.
To learn more check out www.barnburnercreative.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I work in live events. Based on the experience of the past two years since pandemic, the industry is shifted to a virtual model. I think moving forward, there will be an entirely new hybrid solution in which virtual and in-person events take on equal precedence, equal importance, and a new way of envisioning live events that enables people to attend in person or virtually as they see fit.
However, I think that in person events offer opportunities and solutions virtual will never be able to match. I do not think in person events will fall by the wayside, but as we emerge from pandemic will return to prominence with hybrid options for large-scale live events, and hybrid solutions for smaller scale live events as a way of maximizing roi.
What makes your company unique?
Breadth of experience. We have experience across virtually every industry, virtually every type of event, a broad base of formats, executions, and output. This is one of the interesting things about working in events: every live event has video productions, communications campaigns, staging, lights, sound, experiential, print, just about every possible output within marketing all housed within a single campaign
