L John Baker
Partner and Chief Client Officer at Market Theory
Website Address: https://markettheory.ai/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with L John Baker from Market Theory. To learn more check out https://markettheory.ai/.
What is the biggest change in marketing that you see coming in the next 2 years?
Re-establishing the primacy of branding and customer-driven strategies to drive business growth and break-out of the diminishing returns of cost-driven digital marketing tactics
What makes your company unique?
We’ve launched what we believe is transformative approach to modeling marketing performance — we call it Brand Economies and it quantifies the value of brand equity and economic factors that drive business growth.
