Jay Harrington
President at Harrington Communications
Website Address: www.hcommunications.biz
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Jay Harrington from Harrington Communications.
To learn more check out www.hcommunications.biz.
What is the biggest change in marketing that you see coming in the next 2 years?
In my world of professional services (legal, consulting, accounting, etc), a continuing shift away from brand marketing to thought-leadership marketing. Earning attention vs. buying it.
What makes your company unique?
We are very narrowly focused. We focus on one discipline (thought-leadership marketing) for one industry (legal).
