On “Marketing Champions,” our host interviews people in the marketing world who are setting the bar in the industry. Experts in the fields of advertising and marketing share their experiences on how they champion for their clients, brands and ourselves. Today our host interviews Isaiha Fields from Time Inc Agency.
Time Inc Agency is a premiere full-service Talent Agency for acts across a diverse group of divisions. What unites us is an unwavering passion for media and entertainment; for business and the arts. Our vision comes from the work of shaping talent, building careers,
and creating success stories by helping clients entertain, inform, and inspire the world.
To learn more check out https://timeincagency.com/overview.
What is the biggest change in marketing that you see coming in the next 2 years?: The first is the rising cost of marketing changes: the costs, for example, of introducing new products and packaging, of developing new advertising and promotional programs, and of retraining salespeople. The second influence is the mounting investment in product research and development.
What is your favorite advertising campaign that you have created for a client or participated in?: I believe my favorite advertising campaign that I played a dynamic role in is the building of anticipation for a horror film coming in 2022. The reason behind this is because I was able to assist my client in realizing that you cannot together a campaign to say “there’s a new movie coming!” Instead, we collaborated to determine what were the key indicators of WHY someone should see your film?
