Cristina Goyanes
Founder at Revel Digital Collective
Website Address: https://thisisrevel.com/
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Cristina Goyanes from Revel Digital Collective.
To learn more check out https://thisisrevel.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Brands getting their editorial identity right and having a long-game plan on how to communicate their services to customers in an effective and engaging way. The customer journey is a long one, and if you don’t know how to hold a meaningful conversation with your audience — one that provides useful answers and insights where needed — then you are going to lose their attention/interest to whomever is doing it slightly better in your category.
What makes your company unique?
We work with startups and established companies to bring new ventures to life. We’re focused on products, not marketing. This influences everything we do — from the manner in which we engage with clients to the way we charge for our services.
