Christina Apostolides
Owner at Live Beyond The Click
Website Address: https://livebeyondtheclick.com/
On “Marketing Champions,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Christina Apostolides from Live Beyond The Click. To learn more check out https://livebeyondtheclick.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe consumers are only going to get more savy and be making purchasing decisions before ever entering a storefront or a website.
That means businesses must start working on their channels. It can’t be just one channel and they must be able to be found my their audience where the audience is spending their time.
Websites are now property. You must optimize your Google My Business and you must keep up with it. I believe we will see more and more stats and purchasing straight from Google My Business.
The last thing is automation. You can’t hire enough people to do all the jobs. You must automate as much as you can. We are talking drip campaigns, CRM, ect…
What makes your company unique?
I had an amazing career in sales for corporate media some thought I was crazy for leaving. I didn’t want to sell clicks and impressions on Google ads. I wanted to sell a true digital marketing funnel and I only work with businesses who can grasp the concept that is is not a WIN if we just drive traffic to their site. They have to convert, rather that is a sale or a lead. Then the conversion must be worked. For example if it is a sale we need to ask for the review. They need to join our email list. If it is a lead it needs worked the second it is submitted via text, phone, and email. I help businesses after the click!
