Chris George
Co-founder and Chairman at SUBTA
Website Address: https://subta.com/
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Chris George from SUBTA.
To learn more check out https://subta.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Post pixel world, with iOS removing tracking, tracking pixels will no longer exist and this will make marketing and media buying increasingly more difficult. Businesses and marketers will be forced to start to ask the question “Where did you hear about us from” after checkout even more than in the past. Feedback loops and customer surveys will also play an even more critical role in order to understand buyer personas and audiences. Marketing teams must be creative and strategic with how they measure their marketing efforts.
What makes your company unique?
SUBTA is unique because we are first-hand subscription box founders that sold our first subscription business for seven figures. We’ve built an authentic and powerful community for all the DTC subscription companies by establishing the only trade association for this sector and running the largest subscription-focused event in the world.
