Brittanie Price
Founder & Principal at BCENE Public Relations
Website Address: www.bcenepr.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Brittanie Price from BCENE Public Relations.
To learn more check out www.bcenepr.com.
What is the biggest change in marketing that you see coming in the next 2 years?
+ Value based purchase decisions are here to stay – consumers are no longer buying products, they are buying into missions, values and purpose of companies. How can marketers tell those stories?
+ Consumers are (thankfully!) getting smarter. Marketing claims will require substantiation – it is no longer acceptable to claim “clean, sustainable, anti- or free of” without proper documentations
+ “Everything is PR” – 2020 was one massive lesson in crisis communications. From COVID to an ongoing racial reckoning, PR has become a much needed mainstay for deep, lasting organizational changes. We’re seeing PR now inform product development, internal / employee communications, organizational shifts and so much more.
What makes your company unique?
BCENE public relations is a data-driven, award-winning communications agency with an extensive national portfolio touching every major media market. We thoughtfully introduce shape and re-launch brands, products and organizations to in-demand consumer audiences. As a results-oriented, nationally-recognized communications agency, we focus on public relations, strategic communications and crisis management.
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You’ll find us behind-the-scenes of the consumer brands you love in your home – and the homes you love to live in.
