Barika Bell
CMO at B3 Media Solutions Inc
Website Address: b3mediasolutions.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with AJ Cartas from Syzygy Social.
To learn more check out b3mediasolutions.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1.) The shift of social media platforms being the primary link to consumers; 2) The extreme rise of Business Intelligence solutions
What makes your company unique?
We are a social/web data analytics, media monitoring and community management business. We’ve taken the rigor of market research and applied it social, web, and analytic data to help brands better understand their marketing efforts. We do this through visualization tools like Google Data Studio and others, but the goal is to teach brands how to effectively use their data to make better decisions.
