Angela Arnold
Marketing Director/Owner at Arnold Marketing Consultants
Website Address: arnoldmarketing.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Angela Arnold from Arnold Marketing Consultants.
To learn more check out arnoldmarketing.com
What is the biggest change in marketing that you see coming in the next 2 years?
A focus on retention, not acquisition. With privacy being a big priority for tech companies and consumers, brands will need to shift focus into finding true value for their market and building relationships with them.
What makes your company unique?
We give a sh*t about not just bringing customers to the door, but keeping them around long-term. A big acquisition budget with no focus on customer service or retention is a waste of money, to continually fill a leaky bucket. We also focus on putting out marketing and content that people actually care about – it’s better to say nothing if you have nothing to say.
