On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Allison Bocamazzo from AB Content Marketing.
To learn more check out abcontentmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?: From a content perspective, we’re seeing a few trends and changes. Machine-generated content, for example, is on the rise with the goal of helping companies create compelling content at scale (if you ask me, however, you can’t take the human out of good storytelling). Topical authority will also continue to rise and create more value as opposed to backlinking and keyword search, making vetted, knowledgeable writers a must for companies looking to produce high-quality content – especially within niche verticals.
