Will Haire
CEO at BellaVix
Website Address: www.BellaVix.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Will Haire from BellaVix.
To learn more check out www.BellaVix.com.
What is your company Elevator pitch when talking about your company?
BellaVix is a leading marketplace management company helping established consumer brands penetrate and grow on the world’s largest marketplaces.
What is the biggest change in marketing that you see coming in the next 2 years?
Live Shopping will be the e-commerce trend to watch for in 2021 – Amazon has been rolling out it’s QVC-esque platform pushing more selling in real time as well as opening up the platform to infleuncers.
What is one tip that you would give when it comes to digital marketing?
When it comes to marketplaces focusing on your brand and building your audience will spill over into marketplaces where your products are available. Depending on how focused you are on your brand you may be surprised to find out how some of your resellers are representing your Brand on Amazon. Be vigilant in creating a consistent experience across all channels and punish partners who don’t help to create the experience you want for your customers
What is the main pain point that you solve for your customers?
Scaling sales, Enforcing MAP policy and consistency in branding across marketplaces like Amazon and Walmart
What excites you the most about your industry?
