Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Tom Panos from SmartSources, LLC.
To learn more check out smartsources.work.
What is the main pain point that you solve for your customers: Human capital is the most expensive part of any business. Smaller companies often struggle to build out effective teams with minimal budget. We allow these companies to build out effective teams they couldn’t afford with full time U.S. employees, but without sacrificing quality or experience.
What is the biggest change in marketing that you see coming in the next 2 years?: The rise of automation, specifically for sales & marketing outreach, has produced an avalanche of content in recent years. In the next two years I believe that simply pumping out content to your audience will not translate to growth as it has in recent years. Marketers will need to provide more actionable insights and value as well as find new ways to deliver content to prospects.
