Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Shane Stender from Silverback Advertising.
To learn more check out silverbackadvertising.com.
What is the biggest change in marketing that you see coming in the next 2 years?: The further consolidation of OTT inventory through publisher groupings (i.e., Paramount, Peacock), reservable inventory to bypass RTB, data privacy related to attribution.
