Patrick King
Founder, CEO at Imagine
Website Address: https://imaginedc.net
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Patrick King from Imagine. To learn more check out https://imaginedc.net.
What is your company Elevator pitch when talking about your company?
We’re a branding and marketing agency for destinations (towns, cities, breweries, attractions). Our approach includes extensive research, customized growth strategy, and the skills and talent to pull off everything that needs to be done.
What is the biggest change in marketing that you see coming in the next 2 years?
In our niche, I see the rise of the small towns in the hearts and minds of travelers. This was growing before Covid and the pandemic only reinforced the value of more unique experiences.
What is one tip that you would give when it comes to digital marketing?
Stay in a mode of constant improvement. Question your strategies regularly, keep your ear to the ground for new approaches, and hold fast to a mindset that you’ll never know everything.
What is the main pain point that you solve for your customers?
In a word, preference. There is never a shortage of travel options, so the competition for someone’s next day trip or vacation is something that we help our clients rise above.
What excites you the most about your industry?
