Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Michael Lisovetsky from Juice.
To learn more check out www.thinkjuice.com.
What is the main pain point that you solve for your customers: We help companies grow their KPIs using digital marketing.
What is the biggest change in marketing that you see coming in the next 2 years?: The future of marketing is all about building customer and user relationships because of the shifting attribution landscape. Brands will need to rely on owned data more and more, as various advertising platforms crank up privacy measures preventing access to visibility as to which customers came from where. Digital marketing may need to start borrowing from the playbook of out of home marketing.
