Joshua Greenberg
CEO / Managing Director at Caveat
Website Address: http://hellocaveat.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Joshua Greenberg from Caveat. To learn more check out http://hellocaveat.com.
What is your company Elevator pitch when talking about your company?
Our mission is to change the way we make. We call ourselves a hybrid creative studio which is our way of saying we’re capable of making our own ideas; no handing off, no extra markups and no time wasted transitioning between idea and execution. Which all means better work for less money.
What is the biggest change in marketing that you see coming in the next 2 years?
Personally, I believe marketers will double and triple down on owned channels and find creative ways of nurturing existing customers. As social and digital media platforms continue to deal with privacy issues and media dollars become more expensive, marketers of all sizes will leverage new and existing technologies to increase customer retention and word of mouth amongst those customers. Marketers will continue to refine and escalate referral based incentive systems to make the process of rewarding existing customers more seamless and human. If brands thought marketing technology was overwhelming and increasing in importance over the last two years, the next two years will really make their heads spin.
What is one tip that you would give when it comes to digital marketing?
Become a master of something vs. a student of everything.
What is the main pain point that you solve for your customers?
Marketing spend is increasing and dollars aren’t working hard enough. Marketers need their budgets to work harder, and move faster. We’re focused on eliminating the grotesque amount of waste rampant in the marketing world and connecting clients budgets with service providers who generate world class and effective output, faster.
