John Donahue
CEO at Up & To The Right
Website Address: https://www.upandtotheright.co
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with John Donahue from Up & To The Right. To learn more check out https://www.upandtotheright.co.
What is your company Elevator pitch when talking about your company?
We advise on 2b$ in biddable media for brands such as Diageo, Facebook, Hersheys, Coca-Cola, and Toyota
What is the biggest change in marketing that you see coming in the next 2 years?
Audience data, continued rise of mobile, the rise of retail data driven biddable media
What is one tip that you would give when it comes to digital marketing?
Understand the details. The details matter
What is the main pain point that you solve for your customers?
We drive greater efficiency and effectiveness for brands in biddable media.
