Faton Sopa
CO-Founder / CEO at Manaferra LLC
Website Address: manaferra.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Faton Sopa from Manaferra LLC. To learn more check out manaferra.com.
What is your company Elevator pitch when talking about your company?
We help companies grow their business via Search Engines.
What is the biggest change in marketing that you see coming in the next 2 years?
Driven by customer behaviour, digital acquisition channels are adapting their platforms to meet ever-evolving needs of their customers, especially after the pandemic. Buyer-Centric Content, Voice Search and an intense focus on website user experience will be some of the key changes that will affect the way marketers do things.
What is one tip that you would give when it comes to digital marketing?
Put your audience and their needs first and then develop strategies and tactics that touches each point in their decision-making process, regardless the channel.
What is the main pain point that you solve for your customers?
Getting more traffic and conversions for search engines, producing qualitative content marketing assets and strengthen their brand online.
