Eric Smith
CEO at NerdVision
Website Address: NerdVision.co
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Eric Smith from NerdVision.
To learn more check out NerdVision.co.
What is your company Elevator pitch when talking about your company?
We combine the geeky part of data and analytics with the strategy and vision of media planning focused on business KPIs
What is the biggest change in marketing that you see coming in the next 2 years?
The dropping of cookies will have a dramatic impact on the way we buy digital media moving forward. Device level (aka Apple) controlling what information is passed to media partners is already changing how digital performance looks. Lastly, Google’s moves indicate less advertiser control and more algo bidding should be monitored carefully.
What is one tip that you would give when it comes to digital marketing?
Be clear on defining success, and have an understanding that different channels are good for different things. We love to look at everything side-by-side when in reality we need to look at it holistically.
What is the main pain point that you solve for your customers?
We have found that while we started in programmatic the majority of our clients need search and full digital support, so we have expanded our services dramatically as a result
